play New Look LiveColumns  video button

New Look LiveColumns

The idea

To curate the on-trend, pop-up retail experience with an army of models to launch the SS17 collection for the popular high-street brand New Look.

The canvas

The beautiful traditional backdrop of Somerset house formed the perfect controversy to the digital future fashion event. We staggered the space with LiveColumns created a Live catwalk feel.

The physics

A perpetual loop of the previously filmed catwalk allowed the fashion influencers to be immersed in the experience and see those top fashion picks again. Played on five 1m x 2m daylight-visible digital LED pillars.

The experience

Fashion on scale. Greeted with an army of models showing the latest collections. The giant, dynamic, digital displays presented the SS17 range in an inspiring, futuristic manner that wowed the audience.

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