play Samsung Unbox Your Phone video button
CASE STUDY

Samsung Unbox Your Phone



The idea

To mark the unboxing of the new Samsung Galaxy S8, Starcom commissioned us to create a jaw-dropping stunt and stream the ad ‘as live’ on ITV and C4.



The canvas

Our giant AR projection-mapping stunt dominated the London skyline on the Thames alter, illuminating the iconic London location from across the river.



The physics

We took ‘live’ media up a gear, with 8 live cameras, over 400 lights, a few million pixels of LED, more than 40 lasers. Blurring the lines between real, reflected, and augmented 3d animation. All mixed with a bespoke composed track by Clearcut Sound.



The experience

Prime time TV viewing on ITV and C4, over 200,000 paid social impressions, a total of 10.5 million people reached online and 3.3 million Youtube views.

outdoor services

Outdoor

Bringing mapping spectaculars and OOH projection campaigns to the masses.
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outdoor services

Indoor

Punch-packing, physics-defying immersive events and exhibitions.
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outdoor services

Retail

Revolutionising the shopping environment with next-generation retail displays.
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outdoor services

Installations

Altering space with immersive, illusory, iridescent digital artworks.
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