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CASE STUDY

Noor Bank



The idea

Just before Noor Islamic Bank launched its “Bank of the Future” concept at the prestigious GITEX exhibition at the Dubai World Trade Centre, we were asked to create a projection experience that would reflect it.



The canvas

Exhibition spaces are typically brightly lit and we wanted to really immerse guests in the experience, so we designed a self-contained projection pod that would position guests in the “sweet spot”.



The physics

Our creative team designed a 3x HD piece of content that wrapped around delegates as they explored the world of Noor. We included lots of futuristic interactive elements, including touch-screen controls, head-tracking, voice recognition and fingerprint-scanning.



The experience

Over the course of GITEX, hundreds of people experienced Noor’s Bank of the Future. The installation also resulted in a 844% increase in Facebook followers and a 771% increase in Twitter followers.

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