The ideaJust before Noor Islamic Bank launched its “Bank of the Future” concept at the prestigious GITEX exhibition at the Dubai World Trade Centre, we were asked to create a projection experience that would reflect it.
The canvasExhibition spaces are typically brightly lit and we wanted to really immerse guests in the experience, so we designed a self-contained projection pod that would position guests in the “sweet spot”.
The physicsOur creative team designed a 3x HD piece of content that wrapped around delegates as they explored the world of Noor. We included lots of futuristic interactive elements, including touch-screen controls, head-tracking, voice recognition and fingerprint-scanning.
The experienceOver the course of GITEX, hundreds of people experienced Noor’s Bank of the Future. The installation also resulted in a 844% increase in Facebook followers and a 771% increase in Twitter followers.