Girl Hub is a charity dedicated to championing the Girl Effect, an initiative that promotes the advancement of women in developing countries. To promote the launch of a new all-girl acting and pop band, Yegna, we produced a 3D video-mapping show on Ethiopia's National Theatre.
We used the National Theatre, as it was at the centre of a five-day event in the Ethiopian capital Addis Ababa. It was also to be the venue of Yegna's first live show the following month.
The band is made up of five girls who unite through music and radio to champion female empowerment in Ethiopia. Each member has her own distinct personality, so each had to be represented in the projection. To do this, we green-screened the girls and incorporated them into a video-mapping show, alongside other striking 3D effects.
Since the launch, Yegna have gone on to release two singles, while their bi-weekly radio show is broadcast on Sheger FM in Addis Ababa to over 20 million listeners.
Unit 400 Highgate Studios 53-79 Highgate Road London NW5 1TL