CASE STUDY

London & Partners



The idea

London is one of the first cities in the world to get its own top-level domain, and the company operating the registry, London & Partners, asked us to come up with a press-worthy PR stunt to promote it.



The canvas

This seemed like the ideal opportunity to use as a canvas City Hall - a unique London landmark on the south bank of the Thames with the iconic Tower Bridge sitting just behind it.



The physics

Projecting on glass, in most circumstances, is next to impossible, but we managed it on City Hall by concentrating the light of six ultra-bright projectors.



The experience

The stunt generated coverage in the Metro, Evening Standard, BBC online and more.

outdoor services

Outdoor

Bringing mapping spectaculars and OOH projection campaigns to the masses.
See more
outdoor services

Indoor

Punch-packing, physics-defying immersive events and exhibitions.
See more
outdoor services

Retail

Revolutionising the shopping environment with next-generation retail displays.
See more
outdoor services

Installations

Altering space with immersive, illusory, iridescent digital artworks.
See more

Showreel

Case study

Stay in the know

Sign up for out mailing list and keep upto date with the latest in digital and projection mapping experience building
Showreel
Showroom
Newsletter