London & Partners

The idea

London is one of the first cities in the world to get its own top-level domain, and the company operating the registry, London & Partners, asked us to come up with a press-worthy PR stunt to promote it.

The canvas

This seemed like the ideal opportunity to use as a canvas City Hall - a unique London landmark on the south bank of the Thames with the iconic Tower Bridge sitting just behind it.

The physics

Projecting on glass, in most circumstances, is next to impossible, but we managed it on City Hall by concentrating the light of six ultra-bright projectors.

The experience

The stunt generated coverage in the Metro, Evening Standard, BBC online and more.