London is one of the first cities in the world to get its own top-level domain, and the company operating the registry, London & Partners, asked us to come up with a press-worthy PR stunt to promote it.
This seemed like the ideal opportunity to use as a canvas City Hall - a unique London landmark on the south bank of the Thames with the iconic Tower Bridge sitting just behind it.
Projecting on glass, in most circumstances, is next to impossible, but we managed it on City Hall by concentrating the light of six ultra-bright projectors.
The stunt generated coverage in the Metro, Evening Standard, BBC online and more.
Unit 400 Highgate Studios 53-79 Highgate Road London NW5 1TL