The ideaTo launch its AW14 luggage collection, entitled 'Get Happy', Kipling asked us to design an indoor video-mapping show inspired by its colourful new prints. The show was part of an internal event in Barcelona to launch the range to staff.
The canvasThe set was made up of letters that spelled 'HAPPY', designed to open up after the show to reveal shelves stacked with clothing from the new range.
The physicsSet-up time was short, so we used our exclusive MIMO Mapper software to ensure our projection lined up perfectly with the set.
The experienceGuests were blown away by the surprise show, especially when the set opened up to reveal the new designs. Live performers also emerged from behind the set on the night, wheeling the larger products into view.