CASE STUDY

Dizzee Rascal 'Something Really Bad'



The idea

Carefully choreographed video-mapping projections pulsed alongside backing dancers in the music video to Dizzee Rascal's 2013 hit, 'Something Really Bad.'



The canvas

We mapped a number of abstract surfaces and backdrops, each designed to complement the dancers' choreography.



The physics

The surfaces were mapped in real-time to create geometric shapes and impossible, illusionary architecture in the style of the Bauhaus and Escher. As there was no be no post-production, we used our exclusive MIMO Mapper software to quickly align the projections on set.



The experience

The track entered the charts at No 10, racking up over 1.3million hits on YouTube.

Showreel
Showroom