play Dizzee Rascal 'Something Really Bad' video button
CASE STUDY

Dizzee Rascal 'Something Really Bad'



The idea

Carefully choreographed video-mapping projections pulsed alongside backing dancers in the music video to Dizzee Rascal's 2013 hit, 'Something Really Bad.'



The canvas

We mapped a number of abstract surfaces and backdrops, each designed to complement the dancers' choreography.



The physics

The surfaces were mapped in real-time to create geometric shapes and impossible, illusionary architecture in the style of the Bauhaus and Escher. As there was no be no post-production, we used our exclusive MIMO Mapper software to quickly align the projections on set.



The experience

The track entered the charts at No 10, racking up over 1.3million hits on YouTube.

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