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CASE STUDY

CVNDSH Specialized Launch



The idea

A venue transformation using architectural projection mapping for the launch of Mark Cavendish’s collaboration with Specialized.



The canvas

Utilising the iconic space and existing arches as focal points at ‘The Yard’ in Shoreditch



The physics

The space has strict rules about affixing screens to walls so we decided to work with projection, seamlessly blending the content to each of the 6 arches and using complementary up lighting to provide a premium feel.



The experience

The launch saw industry influencers and press flood through the doors to enjoy the experience and see Mark’s fastest lap around ‘The Yard.’

outdoor services

Outdoor

Bringing mapping spectaculars and OOH projection campaigns to the masses.
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outdoor services

Indoor

Punch-packing, physics-defying immersive events and exhibitions.
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outdoor services

Retail

Revolutionising the shopping environment with next-generation retail displays.
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outdoor services

Installations

Altering space with immersive, illusory, iridescent digital artworks.
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