The ideaWhen Carlsberg launched its new slogan, That Calls for a Carlsberg, we put together the world’s first video-mapping show on the White Cliffs of Dover.
The canvasThe Cliffs were a perfect setting – recognisable to people all over the country, yet never previously used as a video-mapping canvas.
The physicsThe narrative we created hinged on a group of paratroopers storming the Cliffs and cleaning it up before relaxing with a Carlsberg to celebrate a job well done. We used green-screened characters and a series of optical illusions to achieve its eye-popping 3D effects.
The experienceThe story was covered nationwide in The Sun, Metro and on numerous online blogs and news sources. The video was also released on YouTube and notched up over 115,000 views in 48 hours.