“Quality is never an accident. It is always the result of intelligent effort.” So said acclaimed art critic John Ruskin. And our effort for confectionary company Nestlé, in collaboration with global creative agency Anthem, brought the brand story of Quality Street to brilliant life.
Our canvas for this project was ten individual POS units across ten different Asda stores. Projecting a series of seven-second seasonal animated scenes onto a foam board shelf header, to tie in with Halloween, Bonfire Night and Christmas, it was a tidy little task with huge creative potential – resulting in a significant upsurge of sales.
Standing strong under harsh supermarket lighting, we used the Optoma EH501 projector, with full HD resolution and 5,000 lumens of brightness. Applying our pioneering cloud-based DisplayMapper software and its powerful daylight visible capability, Asda controlled the campaign centrally, while distributing content across multiple locations.
Rolled out for three months between Halloween and Christmas, the content helped combat a fierce period of confectionary competition. And – stop the press – stores that featured the projection-mapped header saw as much as a 41% increase in sales. A conquest for Quality Street, a triumph for DisplayMapper, we put these long-loved chocolates back at the very forefront of the nation’s consciousness.
Unit 400 Highgate Studios 53-79 Highgate Road London NW5 1TL