The ideaWe were tasked to catch the attention of those who are challenging to divert. The high-profile and world leader attended event needed an installation which intrigued and obliged attendees to interact and explore.
The canvasWorld leaders descended on a well-known luxury ski resort in Switzerland to host a global economic forum. The street front entrances and forum spaces are where the captivating installation would stop passers-by during the day and enchant them by night.
The physicsThe first of its kind LED pixel mapped volumetric display, so bright it worked in direct sunlight and so tall it filled an entire window. Inside, the digital journey continued with the UKs first rental curved OLED - shaped in our warehouse - displaying the results of the interactive solution that empirically analysed users’ reaction to content.
The experienceStunning natural illumination of vivid colours mesmerised users whilst educating them on their emotional connection to various global issues they encountered during their interaction. Their results were shareable via social, providing an opportunity to subtly broadcast opinion.