The ideaEleven generations of family. Over three hundred years of hard work. Drinks brand Nolet is a master distiller with a remarkable heritage. And on occasion of its 325-year anniversary we teamed up with TBA and CT to curate a spectacular way of celebrating this.
The canvasWe flew over to Nolet's flagship Schiedam distillery in The Netherlands, home of 'Windmill de Nolet', the worlds tallest windmill. And, as part of a weekend of anniversary merriment, we projected a ten-minute animation on this iconic canvas - charting Nolet's illustrious history and meticulous craftsmanship, and how the art of distilling has unfolded over the centuries.
The physicsWith ten whole minutes and an historic, beautifully shaped structure to play with, we created a truly epic visual artwork, a burst of light that travelled through the ages “from the Dutch golden age of painting to the industrial revolution, the art deco era, WWII, 80s Americana and the present day. This story was designed to show how Nolet pioneer of the distillation industry has maintained its relevance throughout.
The experienceThis was more than a projection. It was a history lesson for 900 guests at the Nolet distillery and the millions more who experienced it on social media afterwards. After transforming the windmill into a shining time capsule and travelling through the centuries, the projection culminated with a great explosion of fireworks a suitably epic finale for one family's epic story.