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HP LiveCubes

The idea

To showcase HP as the brand of new technology and mark the launch of their next-generation laptop with the latest digital media solution.

The canvas

The mysterious giant ‘living’ box remained in the highest footfall area of London Victoria station for 6 days.

The physics

The 3D, high-brightness cube stands at 3 meters high. Its unmissable size, 360 animation and engaging motion display makes it the center piece of any space.

The experience

The LiveCube allowed a traditional advertising campaign to come alive and cross-boundaries from a flat billboard to an engaging space takeover.

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Case study

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