The ideaTo showcase HP as the brand of new technology and mark the launch of their next-generation laptop with the latest digital media solution.
The canvasThe mysterious giant ‘living’ box remained in the highest footfall area of London Victoria station for 6 days.
The physicsThe 3D, high-brightness cube stands at 3 meters high. Its unmissable size, 360 animation and engaging motion display makes it the center piece of any space.
The experienceThe LiveCube allowed a traditional advertising campaign to come alive and cross-boundaries from a flat billboard to an engaging space takeover.