Our process

We never know exactly where we’re going to end up. 
But over the years, we've perfected a pathway that always leads to something special. It comprises 4 stages.

The idea

The brand objective always defines the idea. It's not about ownership, it's about excitement – but it needs to deliver value and get you the results you want.

The canvas

Illuminating the idea, whether it's a castle, conference set or concert hall. Can it crumble, splash, melt or explode? Our artworks always interact with their surroundings.

The physics

We know what methods and technologies produce the best results. Challenges? We love them. Problems? We solve them. And if something doesn't exist, we'll make it.

The experience

Your audience will be amazed, moved, engaged, even educated. And that's a promise.
outdoor services


Bringing mapping spectaculars and OOH projection campaigns to the masses.
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outdoor services


Punch-packing, physics-defying immersive events and exhibitions.
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outdoor services


Revolutionising the shopping environment with next-generation retail displays.
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outdoor services


Altering space with immersive, illusory, iridescent digital artworks.
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Case study

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